During the IZB 2018, a representative survey was conducted among visitors and exhibitors in order to find out what they thought about the trade fair.
The response to the IZB among visitors and exhibitors was very positive, 93 percent of exhibitors responded particularly well to the IZB’s wide variety of different exhibitors and its internationality, rating both as good or very good. At the IZB 2018, eight of the world’s ten highest-volume automotive supplier companies showcased their products and service. The topic of digitalisation was a common thread running through all seven exhibition halls.
Around 90 percent of visitors made the most of the trade fair as a source of information on innovations in the automotive industry. The IZB InnovationsReport was also a valuable source of information, with the 2018 issue featuring 117 exhibiting companies from eleven different countries that published articles and images on new products and services, 38 of which were labelled as world premieres.